Diagnose. Architect. Operate. Hand over.
Four stages, adapted to your size and ambition. The point is not a strategy document. It is a team that grows faster without us.
1
Diagnose
Weeks 1 and 2
We read the numbers, listen to sales calls, interview customers and check how AI assistants describe you. The goal is to separate the real constraint from the noise.
You leave withA short list of what is actually holding growth back
2
Architect
Weeks 3 and 4
We write the growth thesis: who you sell to, what you say, how you price, which channels to back, what the team looks like and where the money goes. One document everyone can agree on.
You leave withA written growth thesis and 90-day plan
3
Operate
Months 2 to 6
We run the plan with your team: a weekly operating rhythm, hiring, agency direction, and the AI workflows that let a small team move fast. Marketing actually ships.
You leave withWorking channels, a weekly rhythm and an AI-ready team
4
Hand over
Month 6 onward
We help hire your full-time leader, hand over the playbook and the systems, and stay on as advisors if you want us. The work should outlast the engagement.
You leave withA team that runs the system without us
What guides the work
The same few rules apply whether we are advising a two-person startup or a national brand.
Find the constraint before the cure
Most growth problems have one main bottleneck. Fixing anything else first is expensive and changes little.
Write it down
Every engagement produces a written thesis the founders, team and board can read, challenge and agree on.
People decide, AI does the repeatable work
We design teams where people own judgment and agents handle research, drafts and operations.
Leave a team, not a dependency
We measure success by how well things run after we step back.
How AI fits into each stage
Diagnose: we check how ChatGPT, Gemini, Perplexity and Google AI Overviews describe you and your competitors, alongside your own numbers.
Architect: the growth thesis includes how you will be found in AI answers and which work your team will hand to agents.
Operate: we set up the workflows, choose the tools, and put review steps in place so quality stays high.
Hand over: your team gets the prompts, workflows and playbooks, documented and owned by named people.
Start with what's actually broken.
A 30-minute call, no deck needed. Bring your last two quarters of numbers and the question that keeps coming back. You'll leave with at least one hypothesis worth testing, whether we work together or not.