Resources

Tools you can use today, plus the research and templates we use inside our own engagements.

Use the free toolsWhite papers

Free tools

Each takes under five minutes. Nothing is stored or sent anywhere; everything runs in your browser.

Plateau check

Eight yes-or-no questions that show whether growth is genuinely stalling, and where to look first.

Revenue has been roughly flat for two quarters or more.
It costs more to win a customer than it did a year ago.
The team runs more campaigns than last year, without better results.
Your team would describe your ideal customer in different ways.
Your prices haven't changed in more than a year.
The founders still make most marketing decisions themselves.
AI assistants don't name you when asked about your category.
Many customers leave within their first few months.
Answer the questions to see your result.

Your result updates as you go.

AI answer check

Fill in four details and we'll write the questions your buyers are likely asking AI. Paste each into ChatGPT, Gemini and Perplexity and note whether you are named.

    Not named in most answers? That is what our AI Visibility Audit fixes.

    Payback calculator

    How many months it takes to earn back what you spend to win one customer. Investors look at this number closely.

    White papers

    Longer research on how growth works now. Each is in progress; leave your email and we'll send it the day it's published.

    In research

    AI search and Indian brands

    How assistants describe Indian brands across ten categories, which sources they trust, and what the brands that show up have in common.

    • How buyers in India are using AI assistants to research purchases
    • Category-by-category findings on who gets named
    • The sources assistants cite most
    • A 90-day plan to improve your visibility
    In writing

    The AI-native marketing team

    A practical model for structuring a marketing team where people own judgment and agents handle repeatable work.

    • Which marketing tasks to automate first
    • New roles and how existing roles change
    • Review and quality controls for AI output
    • A sample team plan for three company sizes
    In writing

    A founder's guide to getting cited by AI

    Plain-language steps for founders who want their company named when buyers ask AI for recommendations.

    • How assistants decide what to recommend
    • Making your category and audience unmistakable
    • Earning mentions in trusted sources
    • Measuring progress month to month

    Templates

    The working documents from our engagements, simplified for you to use on your own. Ask for any of them and we'll email a copy.

    • Ideal customer scorecard

      Score segments on need, budget, reach and fit to decide who to focus on.

    • Positioning one-pager

      One page that states who you are for, what you replace and why you win.

    • Quarterly growth plan

      Goals, bets, owners and weekly measures for one quarter.

    • Buyer prompt map

      The questions buyers ask AI in your category, and how to answer each one.

    Start with what's actually broken.

    A 30-minute call, no deck needed. Bring your last two quarters of numbers and the question that keeps coming back. You'll leave with at least one hypothesis worth testing, whether we work together or not.