Insights
Short, practical essays on growing a company in the AI era. One new piece every other week.
AI search
Why your brand is missing from AI answers
Ask ChatGPT for the best option in your category. If you are not named, here is why, and what actually changes it.
Growth strategy
The growth plateau is rarely a marketing problem
When growth stalls, the instinct is more campaigns. The fix is usually sharper and earlier in the chain.
Positioning
When anyone can make content, positioning is the moat
AI made content cheap. It did not make a clear point of view cheap, and that is now what buyers notice.
Go-to-market
Founder-led sales breaks at the same point every time
The founder can close almost anyone. That is exactly why the first sales hire so often fails.
AI operations
What AI agents should and shouldn't do in your marketing team
Agents are good at repeatable work with clear inputs. They are poor at deciding what matters. Design around that line.
Marketing teams
Don't hire a head of marketing yet
A senior hire before the strategy is set often costs a year. Here is what to do first.
Pricing
Most founders price for fear, not for value
Early prices are set to avoid rejection. Years later they still cap what the company can become.
Fundraising
The marketing slide investors actually read
Investors skim the channel logos. They study whether growth can repeat and what it costs.
Get the next essay by email
One practical piece every other week on growth in the AI era. No promotions. Subscribe at the bottom of this page, or start a conversation now.